SE1 Media Promotions
LA Fitness Case Study
We were sent to LA Fitness to do outreach promotions in the local area. Each location had two people working a full day shift. Promotional staff arrived at the clubs by 10am to pick up outfits consisting of LA Fitness branded sweaters, jackets, bags and point of sale material.
The purpose was to raise brand awareness by giving away 1-day gym passes in return for quality leads.
Outcome:
Over 100 quality leads generated per club
Increased brand awareness amongst shoppers in nearby malls
Better understanding of gym facilities and membership benefits
100 new visitors to the club from a single day of promotions
We were sent to LA Fitness to do outreach promotions in the local area. Each location had two people working a full day shift. Promotional staff arrived at the clubs by 10am to pick up outfits consisting of LA Fitness branded sweaters, jackets, bags and point of sale material.
The purpose was to raise brand awareness by giving away 1-day gym passes in return for quality leads.
Outcome:
Over 100 quality leads generated per club
Increased brand awareness amongst shoppers in nearby malls
Better understanding of gym facilities and membership benefits
100 new visitors to the club from a single day of promotions
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